Product Marketing Manager

Workplace: Kraków

If you have proven experience in Product Marketing for financial services (banks, insurers, debt collection agencies) and you are communicative, open minded and goal-oriented person - we are looking for you!  

What you will be responsible for:
  • Planning, creating and overseeing the product specific marketing content,
  • Focus on product specific Personas, market trends and competitive landscape,
  • Communicating the product’s value to the market by translating technical details into benefits for customers,
  • Working closely with Sales Team & Marketing Department in maintaining events calendar and attending conferences and business meetings,
  • Developing product business model & marketing strategies (pricing, offering, product launch, etc.) in collaboration with Sales & Product Development team,
  • Providing sales and marketing trainings in the organization (e.g. for sales team),
  • Identifying the target media and acting as a support for advertisement in professional financial journals, in collaboration with Marketing Department,
  • Monitoring of relevant KPI’s and ensure efforts to optimize goal achievement.
 

You are the perfect candidate if you have:    
  • Willingness to learn the products in-depth and understand the benefits to customers,
  • Excellent networking, communication and teaching skills,
  • Experience in similar position, preferably B2B business in pan-European environment,
  • Willingness to travel and adapt to different cultures,
  • Fluency in English both written and verbal (knowledge of other languages - German, French, Italian, Spanish - will be an asset),
  • Knowledge of Financial Services sector,
  • Well-organized and structured approach (able to handle many different tasks),
  • Strong focus on goals, dynamics, self-motivation, confidence and stress resistance,
  • Flexibility and desire to learn,
  • Experience with events is advantageous.
 

What we offer:  
  • Stable employment in a company with an established market position,
  • Competitive salary adapted to the level of competence and an additional incentive system,
  • High independence and development opportunities through the participation of various trainings and conferences,
  • Involvement into creation of the products’ international expansion strategy,
  • Fantastic atmosphere.
 


Please, include in your CV: " I hereby give consent for my personal data included in my application to be processed for the purposes of the recruitment process under the European Parliament's and Council of the European Union Regulation on the Protection of Natural Persons as of 27 April 2016, with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (Data Protection Directive)".